Natural Craft
Engineering with Nature.
Bespoke natural pools and wellness environments, designed to restore, immerse, and endure.
Contact us for a free consultation today.
Natural Craft’s
Ethos
At Natural Craft, we design and build bespoke natural pools and outdoor spaces that set a new standard for how people live outside.
Every project is site-specific, personally designed, and built with premium natural materials — stone, timber, living water. No chlorine. No compromise.
Our pools are kept clean entirely by biology. The result is water that is soft on the body, kind to the environment, and genuinely unlike anything a conventional pool can offer.
From a compact Eco-Spa™ on a London terrace to a full natural swimming pool set into a country estate — we design for the space, build for longevity, and finish to a standard that speaks for itself.
Our Story
Natural Craft was built on years of hands-on work across structural landscaping, bespoke carpentry, groundworks and natural water environments — and a conviction that there is a fundamentally better way to build a pool.
We work with stone, timber and living biology because they perform better, age better, and look better than the alternative. Every project is handled personally, from the first site visit to the final finish. That level of involvement is what the work demands — and it's what our clients deserve.
In 2025, that commitment was recognised with the Natural Pool Project of the Year award at the UK Pool & Spa Awards. In 2026 we debuted the Eco-Spa™ at the Ideal Home Show — the UK's first compact natural mineral spa, and a product that does not exist anywhere else in the country or in the world at that.
We are proud of what we build and we intend to keep building things worth being proud of.
Recognition
WINNER: Natural Pool Project of the Year 2025
UK Pool & Spa Awards
Meet Will - Founder of Natural Craft
“I’ve always felt more at home outdoors than in. Whether I’m working with timber, swimming in cold water, or simply soaking in the quiet of a natural space. That connection to nature runs deep, and it’s what drives everything I do.
Natural Craft was born from a desire to bring people outside—to create spaces that invite movement, reflection, and reconnection. Designing and building natural swimming pools isn’t just a dream for me; it’s a way to share the joy and health benefits of wild swimming with others. Cold water wakes the body, clears the mind, and reminds us what it means to feel alive.
Through craftsmanship rooted in purpose and design shaped by nature, I aim to build environments that restore, inspire, and endure.”
Kind words from clients
“We have used Will and his team on four different projects. The most recent involved some considerable terrain and logistical challenges, which they over came in an efficient and economical way. They have a considerable variety and range of skills and no project is too difficult or too small. I cannot recommend them highly enough. Will definitely use again and again”
- Simon & Clare
“The decking is fabulous, especially for diving in! Also great for peering in and looking at the crystal clear water, it really opens up the natural pool. The wood and craftmanship is beautiful, ladder beyond perfect.
WE’RE THRILLED!”
- Simon, decking over natural pool.
“I am TOTALLY THRILLED, THANKYOU!!! It’s better than I imagined”
- Clare, natural swimming pool.
“It’s perfect, the wood is wonderful and the craftmanship shines out. It’s amazing.”
- Simon, natural swimming pool.